SEO Settings

Optimise how your storefront appears in search engine results and when shared on social media. Configure business classification, meta tags, and social sharing settings to improve discoverability and attract more customers.

Accessing SEO Settings

1. Go to Settings → Online Store
2. Open the SEO & Social section (you may need to scroll down)
3. Configure your settings across the different fields
4. Click “Save” to apply

Note: You need permission to edit branding settings to change these options.

Business Classification

Help search engines and customers understand what type of business you are.

Business Type

Select the category that best describes your business:

Type	Description	Schema.org Type
Restaurant	Full-service dining establishment	Restaurant
Takeaway	Primarily takeaway/delivery focused	FastFoodRestaurant
Cafe	Coffee shop or casual cafe	CafeOrCoffeeShop
Food Truck	Mobile food service	FoodEstablishment
Ghost Kitchen	Delivery-only kitchen	FoodEstablishment

Why it matters: Search engines use this information to categorise your business correctly, improving local search visibility.

Price Range

Indicate your typical price level to help customers understand what to expect:

Symbol	Meaning
£	Budget-friendly
££	Moderate
£££	Upscale
££££	Fine dining

Where it appears: Displayed to customers and used by search engines for rich results.

Cuisine Types

Add cuisine types to help customers find your business when searching for specific food.

• How to add: Type a cuisine type and click “Add” or press Enter
• Examples: Italian, Pizza, Pasta, Indian, Chinese, Mexican, Vegetarian
• Removes easily: Click the X on any tag to remove it
• No limit: Add as many relevant cuisines as apply to your menu

Best practices:

• Be specific: “Wood-fired Pizza” rather than just “Pizza”
• Include dietary options: “Vegetarian”, “Vegan”, “Gluten-free”
• Match customer searches: Think about what people search for

Meta Tags

Configure how your storefront appears in search engine results.

Meta Description

The description that appears below your page title in search results.

• Maximum length: 320 characters
• Character counter: Shows current length as you type
• Purpose: Summarise your business to encourage clicks
• Where it appears: Search engine results pages (SERPs)

Writing tips:

• Include your location and cuisine type
• Mention unique selling points
• Include a call to action (e.g., “Order online now”)
• Make it compelling and accurate

Example:

Authentic Italian pizza and pasta in Manchester. Fresh ingredients, traditional recipes, and fast delivery. Order online for collection or delivery.

Keywords

Comma-separated keywords that describe your business.

• Maximum length: 255 characters
• Format: Separate with commas
• Purpose: Help search engines understand your content

Example:

pizza, delivery, italian food, manchester, takeaway, pasta, calzone

Note: While keywords have less impact on modern SEO than they once did, they can still help with site search and categorisation.

SEO Features

Toggle advanced SEO capabilities on or off.

Schema.org Structured Data

Add JSON-LD markup to help search engines understand your business, menu, and location.

• What it does: Adds invisible code that search engines can read
• Benefits: Enables rich results (star ratings, price range, hours)
• Recommended: Always on for better search visibility

Rich results can include:

• Business name and type
• Address and opening hours
• Price range indicator
• Cuisine types
• Customer ratings (if available)

Open Graph Tags

Control how your storefront appears when shared on Facebook, LinkedIn, and other platforms.

• What it does: Provides social platforms with title, description, and image
• Benefits: Professional-looking shares that encourage clicks
• Recommended: On if you share your storefront on social media

Twitter Cards

Customise how your storefront appears when shared on X (Twitter).

• What it does: Provides Twitter with optimised preview content
• Benefits: Attractive tweet previews with images and descriptions
• Recommended: On if you or customers share on Twitter

Social Sharing

Configure the content shown when your storefront is shared on social media. This section only appears when Open Graph or Twitter Cards are enabled.

Share Title

The title shown when your storefront is shared.

• Default: Uses your business name if left empty
• Maximum length: 255 characters
• Best practice: Keep it short and compelling

Share Description

The description shown when your storefront is shared.

• Maximum length: 320 characters
• Character counter: Shows current length
• Default: Falls back to meta description if empty
• Best practice: Write specifically for social sharing

Twitter Handle

Your business Twitter/X handle for attribution.

• Format: @yourbusiness
• Purpose: Links shares back to your official account
• Only shown: When Twitter Cards are enabled

Setting Up SEO

Initial Configuration

For new businesses, configure SEO settings early:

1. Set business type to match your establishment
2. Add cuisine types that describe your menu
3. Set price range to manage customer expectations
4. Write meta description with location and unique selling points
5. Add keywords for your cuisine and location
6. Enable all SEO features (Schema.org, Open Graph, Twitter Cards)
7. Configure social sharing with compelling title and description

Recommended Settings

Setting	Recommendation
Business Type	Select the most accurate type
Price Range	Be honest - managing expectations builds trust
Cuisine Types	Add 3-5 specific, relevant cuisines
Meta Description	Write a unique, compelling 150-160 character description
Schema.org	Always enabled
Open Graph	Enabled for social sharing
Twitter Cards	Enabled if active on Twitter

Best Practices

For Search Engines

• Accurate information: Ensure all details match your actual business
• Unique descriptions: Don’t copy generic text
• Local focus: Include your location in descriptions
• Regular updates: Update when your business changes

For Social Media

• Compelling content: Write descriptions that encourage clicks
• Consistent branding: Match your brand voice
• Test shares: Share your storefront to see how it appears
• Update seasonally: Refresh content for special promotions

Common Mistakes to Avoid

• Keyword stuffing: Don’t cram keywords unnaturally
• Misleading descriptions: Be accurate about your offerings
• Ignoring mobile: Most searches are on mobile devices
• Outdated information: Keep hours, prices, and menu current

Troubleshooting

Changes Not Appearing in Search Results

• Wait for indexing: Search engines can take days to weeks to update
• Request indexing: Use Google Search Console to request faster indexing
• Check for errors: Ensure all fields are valid
• Clear cache: Social platforms cache previews

Social Shares Look Wrong

• Use debugging tools: Facebook and Twitter have preview debuggers
• Clear cache: Platforms cache Open Graph data
• Check image requirements: Some platforms have size requirements
• Wait and retry: Cache can take time to expire

Rich Results Not Showing

• Verify Schema.org is enabled in settings
• Test with Google’s tool: Use Rich Results Test
• Allow time: Google needs to crawl and index changes
• Check for errors: Schema markup must be valid

Permissions

SEO settings require specific permissions:

• View Settings: Required to access the Settings section
• View Branding: Required to see SEO settings
• Edit Branding Settings: Required to change SEO options

Note: If you can see the settings page but can’t make changes, contact your account administrator for edit permissions.

Related Guides

• Branding - Logo, colours, and visual identity
• Domain Settings - Custom domain setup
• Business Settings - Core business information

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Good SEO settings help customers find your business when searching online. Take time to write compelling descriptions and keep your information accurate and current for the best results.