Modifiers

Modifier groups let you add customisation options to your products, allowing customers to personalise their orders. From pizza toppings to burger customisations, modifiers turn basic products into personalised experiences while driving additional revenue through upsells.

What Are Modifier Groups?

Modifier groups are collections of customisation options that you can attach to products. Each group contains individual modifiers (options) that customers can choose from when ordering.

Why Use Modifiers?

Increase Revenue

• Upsell opportunities - “Would you like extra cheese for £1.50?”
• Personalisation - Customers feel their order is made just for them
• Higher average order value - More choices mean more spending

Better Customer Experience

• Flexibility - Customers get exactly what they want
• Clarity - Clear options prevent misunderstandings
• Convenience - Easy customisation without phone calls

Operational Efficiency

• Standardised options - Consistent across all orders
• Inventory tracking - Link modifiers to products for stock control
• Pricing control - Different prices for different customisations

How Modifiers Work

Structure

• Modifier Group: Container for related options (e.g., “Pizza Toppings”)
• Modifiers: Individual choices within the group (e.g., “Extra Cheese £1.50”)
• Rules: How many options customers can/must select
• Products: Which products offer these customisations

Customer Experience

When customers order a product with modifiers:

1. They see the base product
2. Available modifier groups appear
3. They make their choices
4. Total price updates automatically
5. Order reflects their customisations

Creating Modifier Groups

Step-by-Step Setup

1. Go to Menu → Modifier Groups
2. Click “Add Modifier Group”
3. Fill in group details (see sections below)
4. Add individual modifiers
5. Set selection rules
6. Attach to products

Group Details

Basic Information

• Name: How the group appears to customers (e.g., “Pizza Toppings”, “Burger Add-ons”)
• Description: Optional explanation for customers
• Active: Enable/disable the entire group

Selection Rules

Control how customers interact with the group:

• Required: Must customers select something from this group?

  • Yes: Customer cannot proceed without making selections
  • No: Customer can skip this group entirely

• Minimum Choices: Fewest options customer must select

  • 0: No minimum (can skip if not required)
  • 1+: Must select at least this many

• Maximum Choices: Most options customer can select

  • Leave empty: Unlimited selections
  • Set number: Limit selections (e.g., max 3 toppings)

Adding Modifiers

Each modifier represents one customisation option:

Basic Details

• Name: What customers see (e.g., “Extra Cheese”, “No Onions”)
• Description: Optional details about the modifier
• Price: Additional cost (can be £0.00 for free options)
• Position: Display order within the group

Advanced Options

• Linked Product: Connect to a product variant for inventory tracking
• Active Status: Enable/disable individual modifiers

Practical Examples

Pizza Restaurant

Example 1: Dips Modifier Group

Group Name: "Add a Dip"
Required: No
Min Choices: 0
Max Choices: 3

Modifiers:
- Garlic Dip (£0.80)
- BBQ Dip (£0.80)  
- Sweet Chilli Dip (£0.80)
- Blue Cheese Dip (£1.20)

Example 2: Pizza Toppings by Size

9" Pizza Toppings Group:
- Small Pepperoni (£1.50)
- Small Extra Cheese (£1.00)
- Small Mushrooms (£0.80)

12" Pizza Toppings Group:
- Large Pepperoni (£2.50)
- Large Extra Cheese (£1.80)
- Large Mushrooms (£1.20)

Burger Restaurant

Example: Burger Customisations

Group Name: "Burger Customisations"
Required: No
Min Choices: 0
Max Choices: Unlimited

Modifiers:
- Extra Patty (£3.50)
- Extra Cheese (£0.80)
- Bacon (£1.50)
- Avocado (£1.20)
- No Onions (£0.00)
- Gluten-Free Bun (£1.00)

Curry Restaurant

Example 1: Meat Choice

Group Name: "Choose Your Protein"
Required: Yes
Min Choices: 1
Max Choices: 1

Modifiers:
- Chicken (£0.00)
- Beef (£2.00)
- Lamb (£2.50)
- Vegetable (£0.00)

Example 2: Spice Level

Group Name: "Spice Level"
Required: Yes
Min Choices: 1
Max Choices: 1

Modifiers:
- Mild (£0.00)
- Medium (£0.00)
- Hot (£0.00)
- Very Hot (£0.00)

Example 3: Add-ons

Group Name: "Add Rice or Bread"
Required: No
Min Choices: 0
Max Choices: 2

Modifiers:
- Pilau Rice (£2.50)
- Plain Naan (£1.50)
- Garlic Naan (£2.00)
- Chapati (£1.00)

Attaching Modifiers to Products

When Creating Products

1. Go to Products and create/edit a product
2. In the product form, look for “Modifier Groups” section
3. Select which modifier groups to attach to this product
4. Save the product

Product-Level Control

• Multiple groups per product - A pizza could have toppings, dips, and crust options
• Different groups for different variants - 9” pizza gets small toppings, 12” gets large toppings
• Conditional groups - Only show certain groups for specific products

Managing Modifier Groups

Viewing Groups

The modifier groups list shows:

• Group name and description
• Status (active/inactive)
• Selection rules summary
• Number of modifiers
• Which products use the group

Editing Groups

1. Find the group in your modifier groups list
2. Click the actions menu (⋯)
3. Select “Edit”
4. Modify group details, rules, or modifiers
5. Save changes

Reordering Groups

1. Click “Reorder” at the top of the groups list
2. Drag groups using the grip handle to change display order
3. Click “Save Order” when finished

Deleting Groups

1. Find the group to remove
2. Click the actions menu (⋯)
3. Select “Delete”
4. Confirm deletion - this cannot be undone

Best Practices

Group Organisation

Logical Grouping

• Related options together - All pizza toppings in one group
• Clear names - “Pizza Toppings” not “Additions”
• Size-appropriate pricing - Larger pizzas have higher topping prices

Selection Rules

• Required for essentials - Meat choice for curries
• Optional for extras - Add-ons and customisations
• Reasonable limits - Don’t overwhelm with unlimited choices
• Minimums for clarity - Force choices where needed

Pricing Strategy

• Cost-plus pricing - Cover your costs plus profit margin
• Upsell opportunities - Premium options at higher prices
• Psychological pricing - £0.99 instead of £1.00
• Bundle incentives - Discounts for multiple selections

Customer Experience

Clear Options

• Descriptive names - “Extra Mature Cheddar” not just “Cheese”
• Price transparency - Show costs upfront
• Logical order - Popular options first
• Helpful descriptions - Explain what each option includes

Avoid Confusion

• Don’t duplicate options - Same topping shouldn’t appear twice
• Clear requirements - Explain what’s mandatory vs optional
• Preview totals - Show price changes as customers select
• Reset options - Allow customers to start over

Operational Efficiency

Inventory Management

• Link modifiers to products where possible for stock tracking
• Monitor usage to understand popular customisations
• Adjust offerings based on ingredient availability
• Cost control through accurate pricing

Staff Training

• Standard procedures for handling customisations
• Quality control - Ensure customisations are executed correctly
• Upsell training - Encourage appropriate suggestions
• Time management - Account for preparation time

Advanced Strategies

Revenue Optimisation

Smart Pricing

• High-margin upsells - Profitable items at good prices
• Anchoring - Premium options make standard ones seem cheaper
• Defaults - Pre-select popular, profitable options
• Positioning - Place premium items prominently

Menu Engineering

• Stars - High-profit, popular items (prominent placement)
• Plow horses - High-profit, low-interest items (still available)
• Puzzles - Low-profit, popular items (consider removing)
• Dogs - Low-profit, low-interest items (remove or reprice)

Seasonal Adjustments

• Seasonal modifiers - Holiday toppings, limited-time specials
• Weather-based options - Cooler options in summer
• Availability changes - Remove out-of-season ingredients
• Price adjustments - Higher prices for scarce ingredients

Customer Segmentation

• VIP options - Exclusive customisations for loyal customers
• Dietary preferences - Gluten-free, vegan modifier groups
• Occasion-based - Party platters, kids’ options
• Corporate accounts - Bulk order customisations

Troubleshooting

Common Issues

Modifiers Not Showing

• Check group is active - Inactive groups are hidden
• Verify product attachment - Modifiers must be linked to products
• Review selection rules - Conflicting min/max settings
• Check timing - Some modifiers may have time restrictions

Pricing Problems

• Verify modifier prices - Each option should have correct pricing
• Check tax settings - Modifiers may need tax group assignment
• Review calculations - Multiple modifiers should add up correctly
• Test different combinations - Ensure all scenarios work

Customer Confusion

• Simplify options - Too many choices overwhelm customers
• Clear naming - Descriptive, unambiguous option names
• Visual cues - Icons or images for complex options
• Staff assistance - Train staff to guide customer choices

Inventory Issues

• Link to products - Track stock levels for modifier ingredients
• Monitor usage - Identify popular modifiers for reordering
• Alert system - Warn when modifier ingredients are low
• Substitute options - Have alternatives when items run out

Analytics & Reporting

Usage Tracking

• Popular modifiers - Which customisations are most chosen
• Revenue by modifier - Which options drive the most sales
• Product performance - How customisations affect base product sales
• Customer preferences - Trends in customisation choices

Optimisation Opportunities

• Price testing - A/B test different modifier prices
• Menu refinement - Remove unpopular, unprofitable options
• New opportunities - Add modifiers based on customer requests
• Seasonal trends - Adjust offerings based on demand patterns

Remember: Modifiers are one of the most powerful tools for increasing customer satisfaction and revenue. Well-designed modifier groups can turn simple products into highly customisable experiences that keep customers coming back for more!