TypeMenu vs the alternatives
Aggregators take your margins. Other ordering platforms nickel-and-dime you with hidden fees. Here's how TypeMenu actually compares — transparently.
Stop giving away 25% of every order
Deliveroo, Just Eat, and Uber Eats charge commission on every order. TypeMenu charges a flat monthly fee. The difference adds up fast.
Deliveroo
Marketplace
Just Eat
Marketplace
Uber Eats
Marketplace
TypeMenu
Direct ordering
On £10,000/month in orders, TypeMenu saves you up to £29,412 per year.
Calculate your savingsNot all ordering platforms are equal
Other SaaS ordering platforms look similar on the surface. Look closer and you'll find hidden fees, locked-in data, and missing features.
Hidden per-order fees
Many platforms advertise a monthly fee then add per-order charges, transaction fees, or "processing fees" on top. Your costs scale with every order.
Flat monthly fee. Zero commission. Only standard Stripe processing.
They hold your money
Other platforms collect payments on your behalf and pay out weekly or monthly. Your cash flow depends on their schedule.
Payments go directly to your Stripe account. We never touch your money.
Data lock-in
Some platforms make it difficult — or impossible — to export your customer data. Leave the platform, lose your customer list.
Your data is yours. Export customers, orders, and reports anytime.
App download required
Platforms that require customers to download an app create friction. Every extra step loses customers — and if you leave, they have a useless app to uninstall.
Mobile-first web. No download. Works on every device, instantly.
Setup fees & contracts
Many competitors charge onboarding fees and lock you into 12 or 24-month contracts. Cancel early and you pay a penalty.
No setup fee. No contracts. Cancel anytime — no strings attached.
Cookie-cutter storefronts
Generic templates with the platform's branding plastered everywhere. Your store looks like every other store on their system.
Your brand, your colours, your domain. No TypeMenu branding on your storefront.
Typical ordering platforms
- ✕ Monthly fee + per-order fees + transaction fees
- ✕ Platform collects payments, pays you later
- ✕ Radius-only delivery zones
- ✕ Kitchen display as a paid add-on
- ✕ 12-month contracts with setup fees
- ✕ Limited or no analytics integrations
TypeMenu
- Flat monthly fee. Zero commission. No surprises.
- Direct to your Stripe account. Instant access.
- Draw your own delivery zones on a map
- Kitchen display included on every plan
- No contracts. No setup fees. Cancel anytime.
- GA4, Meta Pixel, TikTok Pixel, Google Ads, webhooks
The full picture
A transparent side-by-side so you can make the right call for your business.
| Feature | Aggregators | Other Platforms | TypeMenu |
|---|---|---|---|
| Pricing & Fees | |||
| Commission per order | 20-36% | Often 2-5%+ | 0% |
| Predictable monthly cost | ✕ | Varies with volume | ✓ |
| Setup / onboarding fee | Varies | £100-500+ | £0 |
| Contract length | Varies | 12-24 months | None |
| Payments | |||
| Direct payment to your account | ✕ | ✕ Weekly payout | ✓ Via Stripe |
| Cash payment option | Platform decides | Sometimes | ✓ You decide |
| Ownership & Brand | |||
| You own customer data | ✕ | Limited export | ✓ Full export |
| Custom domain | ✕ | Paid add-on | ✓ |
| White-label (no platform branding) | ✕ | Premium only | ✓ |
| No competitor restaurants shown | ✕ | ✓ | ✓ |
| Platform Features | |||
| Delivery zones | Limited | Radius only | ✓ Draw your own |
| Menu modifiers & variants | Basic | Basic | ✓ Full |
| Scheduled orders | Limited | Sometimes | ✓ |
| Kitchen display screen | ✕ | Paid add-on | ✓ Included |
| Deals & promotions | Platform-controlled | Basic | ✓ Full control |
| Customer accounts & loyalty | ✕ | Sometimes | ✓ |
| Flexible charges (delivery, bag, service) | Platform sets | Limited | ✓ Full control |
| Allergen tracking | Basic | Sometimes | ✓ + Free standalone tool |
| Integrations | |||
| Google Analytics (GA4) | ✕ | Sometimes | ✓ |
| Meta Pixel / TikTok Pixel | ✕ | ✕ | ✓ |
| Google Ads tracking | ✕ | ✕ | ✓ |
| Webhooks / API access | ✕ | Limited | ✓ |
Choosing the right platform
We're not the right fit for everyone — and we'd rather be honest about that upfront.
Aggregators make sense if...
- You need discovery and new customers
- You need rider logistics handled for you
- You want volume regardless of margin
Other platforms might work if...
- You're already locked into a POS ecosystem
- You need a custom mobile app (and the cost that comes with it)
- You don't mind per-order fees
TypeMenu is built for you if...
- You want to keep your margins on direct orders
- You want to own your customer data
- You want a branded experience with no surprises
- You want costs that don't scale with success
Many businesses use a mix. Aggregators for discovery, a direct platform for repeat orders. The smart move is making sure the direct orders are as profitable as possible.
Ready to take control of your
online ordering?
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