TikTok Pixel

TikTok Pixel is a tool provided by TikTok that tracks user behaviour on your storefront, helping you measure and optimise your advertising campaigns on the TikTok platform. Once installed, it lets you see how people who click your ads interact with your site, whether they view a product, add something to their cart, or place an order.

It’s particularly useful if you’re running TikTok ads to drive awareness and traffic, and want to understand how those users convert.

Getting Started

To use the TikTok Pixel, you’ll need a TikTok Business Account. You can create one and access the Pixel setup tools by visiting TikTok Ads Manager. From there, go to Assets > Event and choose to create a new Web Pixel. Once your Pixel is created, copy the Pixel ID—you’ll need it to complete the setup in TypeMenu.

What the TikTok Pixel Provides

• Ad conversion tracking – See how TikTok users behave after clicking an ad
• Audience building – Build Custom and Lookalike Audiences for retargeting
• Ad optimisation – Let TikTok’s ad algorithm automatically target users more likely to take action
• Event tracking – Capture events like product views, menu interactions, and completed orders
• Campaign performance insight – Track performance across campaigns, ad groups, and creative

Installing the TikTok Pixel helps you make better decisions, lower ad costs, and improve campaign outcomes with data-backed targeting.