Guides
Resources for food business owners
Free guides and checklists to help you launch, run, and grow direct online ordering.
Ghost / Dark Kitchens
How to Start a Ghost Kitchen from Your Existing Commercial Kitchen
Everything you need to launch a delivery-only brand from the kitchen you already have, without a second lease.
Read the guideGhost Kitchen Business Plan: Costs, Revenue & What to Expect
Realistic startup costs, revenue benchmarks, and financial projections for a UK ghost kitchen operation.
Read the guideRunning Multiple Brands from One Kitchen
How to operate two or more delivery brands from a single kitchen without sacrificing quality or speed.
Read the guideGhost Kitchen Marketing: Getting Orders Without a Shopfront
Practical marketing strategies for delivery-only kitchens that have no passing foot traffic to rely on.
Read the guideAggregators vs Direct Ordering for Ghost Kitchens: The Real Maths
A side-by-side cost comparison of marketplace fees versus running your own direct ordering channel.
Read the guideRestaurants
How to Add Online Ordering to Your Restaurant
A straightforward guide to setting up online ordering for dine-in restaurants new to delivery and collection.
Read the guideSwitching from Aggregators to Direct Ordering
How to move your customers off third-party platforms and onto your own ordering channel, step by step.
Read the guideRestaurant Menu Pricing for Delivery
How to price your delivery menu so you cover costs and protect your margins without losing customers.
Read the guideHow to Set Up a Delivery Zone That Actually Works
Define delivery boundaries that balance customer reach with realistic driver times and food quality.
Read the guideGetting Repeat Orders: Loyalty Without an App
Simple, low-cost ways to encourage repeat orders from delivery customers without building a loyalty app.
Read the guideTakeaways
How to Build Your Own Takeaway Ordering Website
Set up a branded ordering site for your takeaway that you own and control, free from marketplace commissions.
Read the guideReducing Aggregator Dependency: A Takeaway Owner's Guide
A practical plan for shifting order volume away from aggregators without losing revenue overnight.
Read the guideTakeaway Packaging That Survives Delivery
Choosing packaging that keeps food hot, intact, and presentable from kitchen to customer doorstep.
Read the guideManaging Peak Hours: Order Throttling & Kitchen Capacity
How to handle Friday-night rushes with order throttling, prep scheduling, and capacity limits.
Read the guideCafes & Bakeries
Setting Up Click & Collect for Your Cafe
Let customers order ahead and skip the queue with a click-and-collect system tailored for cafes.
Read the guideHow to Sell Baked Goods Online (Pre-orders & Made-to-Order)
Take pre-orders for cakes, pastries, and baked goods online so you bake to demand, not to waste.
Read the guideSeasonal & Limited Menus: How to Create Urgency Online
Use limited-time offerings and seasonal specials to drive online orders and keep your menu fresh.
Read the guideFood Trucks & Market Traders
Pre-Order Systems for Food Trucks: Take Orders Before You Arrive
Let customers place orders in advance so you arrive at each location with demand already locked in.
Read the guideRunning a Food Business Across Multiple Locations
Manage menus, availability, and orders across more than one site without the operational headaches.
Read the guideFarm Shops, Butchers & Delis
How to Set Up an Online Ordering System for Your Farm Shop
Start selling your produce online with a simple ordering system built for farm shops and local suppliers.
Read the guideButcher Shop Online Ordering: Handling Weights, Cuts & Custom Orders
Set up online ordering that handles variable weights, custom cuts, and the special requests butchers deal with daily.
Read the guideLocal Delivery for Specialty Food Shops
Offer local delivery from your deli, farm shop, or specialty store without the cost of a courier service.
Read the guideFor Everyone
Online Ordering Launch Checklist
A step-by-step guide covering menu prep, delivery setup, payments, legal compliance, and launch marketing.
Read the guideFood Photography on a Budget: Shoot Your Menu with a Phone
Take appetising menu photos with just your phone, natural light, and a few simple styling tricks.
Read the guideAllergen Declarations for Online Menus: A Practical Guide
What UK food businesses need to know about displaying allergen information on online ordering menus.
Read the guide