Playbook
Grow Your Online Orders
Aggregators do your marketing for you — and charge 25-35% per order for the privilege. When you run direct ordering, that work falls to you. The good news is that most of it is free, takes minutes, and uses surfaces you already own: your tables, your windows, your packaging, your receipts, and the customers already in your phone.
This playbook is five focused guides covering the highest-leverage channels for getting customers onto your ordering page and keeping them there. Pick one this week, get it live, then move on to the next.
In-store
QR Codes in Your Venue: Where to Put Them and How to Design Them
The practical playbook for table tents, window signage, takeaway packaging, and flyers — what works, what gets ignored, and the copy that converts.
Read the guideOnline
Your Website and Google Business Profile
The owned digital surfaces customers actually check before ordering. Where to add your ordering link, how to phrase it, and the Google Business setup that captures missed orders.
Read the guideOnline
Social Media for Direct Ordering
Bios, link-in-bio, post and story templates that drive ordering page traffic from Instagram, Facebook, and TikTok — without becoming a full-time content creator.
Read the guideOutbound
Receipts and Email Signatures
Two outbound touchpoints your staff already control. The copy snippets, signature templates, and printed-receipt tactics that turn one-off customers into repeat orders.
Read the guideMarketing
Activating Your Existing Customer Base
Email and SMS to your customer list, plus how to win back customers who are still ordering through delivery apps. The lowest-cost growth channel you already own.
Read the guideAlready a TypeMenu customer?
Your ordering page URL and a high-resolution QR code are waiting for you on the Share page in your dashboard. Download the QR as a PNG or PDF, or print it straight from the browser. Everything in this playbook assumes you have those two assets in hand.
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