Receipts and Email Signatures

Most EPOS systems let you set a custom footer that prints at the bottom of every receipt. This is prime real estate — every customer who pays in person takes a copy home. Used well, it is a small recurring nudge towards ordering direct next time.

A receipt footer that earns its space has two ingredients: a one-line reason to come back, and the URL written so a customer can actually type it. If your EPOS supports printing a small QR code in the footer, even better — but the URL alone is enough.

Common EPOS systems and where to find the receipt footer setting:

• Square: Settings → Receipt → Receipt footer message.
• SumUp: Account → Receipt customisation.
• Lightspeed / Epos Now / Toast / Clover: Receipt settings, usually under printer or customer-facing display options.
• Card-only readers (iZettle, Zettle, etc): Look in the customer receipt customisation section of the app.

Update both the printed and emailed receipt versions if your EPOS sends both. Most do, and most operators only update one.

Transactional emails — order confirmations, "your food is on its way", collection-ready notices — get opened at rates that marketing emails can only dream of. Typical open rates sit above 70%, often above 80%. A customer who has just paid you is looking out for the email.

Add a single, soft CTA at the bottom. Not a salesy banner — just a friendly line that frames the next order. "Loved it? You can re-order in two taps on yourshop.typemenu.xyz" sits naturally below the order summary and gets noticed without being pushy.

TypeMenu handles these transactional emails for direct orders automatically, with your URL already in them. If you also send confirmation emails from any other system (table booking, dine-in receipts, gift card purchases), audit them and make sure the same ordering link is present.

Every email your team sends — supplier queries, reservation confirmations, replies to enquiries, invoices, the lot — ends with a signature block. By default most signatures contain a name, a job title, and maybe a phone number. Add your ordering URL and you have turned every outbound email into a quiet recommendation.

The signature below is what to set as the default across your team. It is plain text, works in every email client without breaking, and stays short enough that it does not crowd the actual message.

Roll this out across every staff email address. Most email providers (Gmail Workspace, Outlook 365, Apple Mail) let you set a signature once per user — it takes five minutes per person and then runs forever.

If you use Google Workspace, an admin can push a signature centrally so it applies to every account in your organisation, including new hires. Worth the ten minutes of setup if you have more than three or four people.

Receipts, order confirmation emails, and your team email signatures are all transactional or service communications. They are about the order at hand, the relationship at hand. A passive mention of your ordering URL inside that context — a footer line, a signature — is fine. You are not sending marketing email; you are doing your job and including practical information.

Sending unsolicited bulk marketing email to people who have not opted in is a different conversation — see the next guide on activating your existing customer base — but everything in this guide stays comfortably within transactional territory.