Selling Products
Design Your Perfect Menu
Simple or complex, we’ve got you covered. Our flexible product system gives you full control over how items are displayed, customized, and priced.

Key Features
Your menu is often the first thing customers see—make it shine with images, clear descriptions, and flexible options.

Variants
Sell one item in multiple formats (e.g. Small / Medium / Large, or Single / Double Patty)
Customisations
Let customers add or remove extras like sauces, toppings, or sides. Great for upsells!
Allergen Tags
Automatically display allergens to help customers make safe choices
Categories
Organise your menu by meal types (Starters, Mains, Drinks, etc.) and control the order
SKU & Barcode Support
Assign unique SKUs or barcodes to each product and variant—ideal for stock control and POS integration.
Track Cost & Profitability
Input your internal cost price and get real-time insights into margin per item and per order.
Why Selling Online Matters More Than Ever
Today’s customers expect to browse a menu, customise their meal, and pay—all from their phone, without hassle. Ordering online is no longer a luxury—it’s the default. And if your menu isn’t optimised for that experience, you’re already behind. Whether you're running a local chippy, a high-street takeaway, or a multi-site restaurant group, selling online gives you back control—and keeps your customers coming directly to you.
It’s fast, easy, and expected
Ordering should be effortless. Customers want to:
- Browse a clean, visual menu
- Tap to customise their meal
- Pay securely without calling or queueing
A smooth experience encourages bigger baskets, more frequent orders, and fewer abandoned checkouts. We give you the tools to create that experience in minutes—no design or tech skills needed.
Great menus don’t just list food—they sell it
Strong product photos and well-written descriptions boost conversions. A mouth-watering image and a clear description of what’s included can make all the difference between “maybe later” and “order now”.
- Add high-quality photos to every product
- Use copy that sets expectations and sparks appetite
- Highlight bestsellers and seasonal specials
Allergen & dietary info isn’t just legal—it’s a sales tool
Being transparent with allergens and dietary options (e.g. gluten-free, vegan) builds trust. It also makes you stand out in a competitive market. A menu that supports allergens by default helps customers feel confident ordering from you—and that confidence turns into loyalty.
Maximise your margins, boost your orders
Selling online isn’t just about convenience—it’s about opportunity. Our system helps you:
- Upsell extras and add-ons
- Run discounts and promotions that you control
- Offer delivery, collection, or both
- Make changes instantly, without calling a developer
Whether you’re after a quick win or a long-term channel, investing in a better online menu pays off—every single day.
