Reports & Analytics

Understand what's selling, track revenue, and make data-driven decisions

Revenue +34%
vs last month
247 Orders
this week
Report Types

Three powerful reports

Track every aspect of your business with dedicated reports for orders, customers, and products.

Orders Report

Order trends, revenue breakdown, fulfilment metrics, and operational performance. Includes revenue over time, peak hours & days, and payment methods.

Customers Report

Customer acquisition, retention, health scores, and at-risk customer alerts. Includes new vs returning, lifetime value, and retention rates.

Products Report

Product performance, top sellers, category breakdown, and declining product alerts. Includes top 10 products, revenue by category, and modifier performance.

The metrics that matter

Track key performance indicators with period-over-period comparisons to understand trends.

£12,450
Total Revenue
+18% vs last period
847
Total Orders
+12% vs last period
£24.50
Avg Order Value
+5% vs last period
68%
30-Day Retention
+3% vs last period
Customer Intelligence

Know your customers better

The Customers Report gives you deep insights into who your customers are, how often they return, and who's at risk of churning.

  • Health Score — Overall health percentage showing the state of your customer base.
  • At-Risk Alerts — Identify customers who haven't ordered recently so you can re-engage them.
  • Geographic Insights — See top postcodes and delivery zones to understand where demand is strongest.

Customer Health

76% Healthy
62%
Loyal
18%
At Risk
20%
Inactive

Powerful analysis tools

Filter, compare, and export your data to get the insights you need.

Custom Date Ranges

Last 7 days, 30 days, or any custom period you choose

Period Comparisons

Automatic comparison with the previous period

Smart Filters

Filter by category, segment, or customer type

CSV Export

Download data for external analysis or accounting

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