Online Ordering Launch Checklist

1. Menu Preparation

Photograph every item — use natural lighting, consistent backgrounds, and overhead or 45-degree angles. Customers order with their eyes.
Write clear descriptions — include key ingredients, portion size, and anything that helps a customer decide. Avoid jargon they won't know.
Set accurate prices — decide whether online prices match in-store or include a small markup to cover packaging.
Add allergen information — list the 14 major allergens for every dish. This is a legal requirement in most regions and builds customer trust.
Organise into categories — group items logically (Starters, Mains, Sides, Drinks, Desserts). Keep it scannable.
Set up modifiers and extras — toppings, sizes, spice levels, dietary swaps. Make it easy for customers to customise.
Review your best sellers — feature your most popular items at the top of each category to drive conversions.

Define your delivery zones — draw boundaries on a map or set distance-based zones. Be realistic about what you can serve while food stays fresh.
Set delivery charges — flat fee, distance-based, or free above a minimum order. Make sure the economics work for your business.
Set minimum order values — prevents unprofitable deliveries. Typical range is £10–£15 depending on your average order size.
Decide on collection vs delivery — offer both if possible. Collection orders have zero delivery cost and higher margins.
Set estimated delivery times — be honest. Under-promising and over-delivering builds loyalty. Factor in prep time + travel.
Sort out packaging — leak-proof containers, insulated bags, branded stickers. Your packaging is your brand's first impression.

Connect a payment provider — Stripe, Square, or your preferred provider. Make sure you can accept cards online.
Test a real transaction — place a test order with a real card and complete the full flow from checkout to confirmation.
Enable cash on delivery (optional) — some customers still prefer cash. If you offer it, make sure drivers carry change.
Set up order confirmation emails — customers should get an instant receipt after placing an order. Check it looks right.
Understand your fees — know exactly what you pay per transaction. Factor this into your pricing if needed.

Publish your terms and conditions — cover ordering, refunds, cancellations, and liability. Get legal advice if you're unsure.
Add a privacy policy — explain what data you collect, how you use it, and how customers can opt out. Required by GDPR and similar laws.
Display allergen declarations — the 14 major allergens must be clearly listed for every dish. This isn't optional.
Show your food hygiene rating — display it prominently. A good rating builds trust; hiding it raises suspicion.
Include your business registration details — company name, registered address, and VAT number if applicable.

Create a launch offer — 10–20% off first orders, free delivery for the first week, or a free side with every order. Give people a reason to try it.
Announce on social media — post across Facebook, Instagram, and any other channels you use. Share your ordering link with a clear call to action.
Print in-store materials — table cards, counter signs, receipt inserts, and window stickers with your ordering link or QR code.
Update your Google Business Profile — add your ordering link to your Google listing. This is where many customers find you first.
Tell your regulars — personally let your loyal customers know. They're your best early adopters and will spread the word.
Add the link to your website — if you have an existing website, add a prominent "Order Online" button that links to your ordering page.

Place a test order yourself — go through the entire customer journey. Check that everything works on mobile and desktop.
Ask a friend to order — fresh eyes catch things you'll miss. Watch where they hesitate or get confused.
Check your opening hours — make sure your ordering hours match when your kitchen is actually open. Nothing worse than orders coming in when you're closed.
Set up order notifications — make sure you'll hear new orders immediately. Test the notification sound, email alerts, or printer connection.
Brief your team — everyone should know how online orders appear, how to prepare them, and how to handle issues.